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The physical distribution of products has two primary aspects: transportation and stor

age.Both aspects are highly developed and specialized phases of marketing.The costs of both trans-porting and storing are built into the prices of products.Transportation can be by truck, rail-way, ship, or barge.For some items, such as exotic plants and flowers, or when rapid delivery is essential, air freight may be used.

Storage, or warehousing, is a necessary function because production and consumption of goods rarely match: items generally are not sold as quickly as they are made.Inventories build up,both in warehouses and at retail establishments, before the foods are sold.The transporta-tion function is involved in bringing goods to a warehouse and taking them from it to retail stores.

Storage performs the service of stabilizing market price.If, for example, no agricultural product could be stored, all food would have to be put on the market immediately.This would, of course, create a glut and lower prices drastically.There would be an immediate benefit to consumers, but in the long run they would suffer.Farmers, because of low prices, would be forced off the land, and the amount of food produced would decrease.This, in turn, would raise consumer prices.

Warehouses for storage are of several types.Private warehouses are owned by manufactur-ers.Public warehouses, in spite of their name, are privately owned facilities, but they are in-dependent of manufacturer ownership.General-merchandise warehouses store a great variety of products.Cold-storage warehouses store perishable goods, especially food products.Grain ele-vators are a kind of warehouse used to keep wheat and other grains from spoiling.A bonded warehouse is one that stores foods, frequently imported, on which taxes must be paid before theyare sold.Cigarettes and alcoholic beverages are common examples.

The distribution center is a more recently developed kind of warehouse.Many large com- panics have several manufacturing plants, sometimes located outside the country.Each plant doesnot make every company product but specializes in one or more of them.The distribution center allows a manufacturer to bring together all product lines in one place.Its purpose is to minimize storage and to ease the flow of goods from manufacturers to retailers rather than build up extensive inventories.It reduces costs by speeding up product turnover.Very large corporations will have several distribution centers regionally or internationally based

1.The main subject of this passage is______.

A、transportation and storage

B、storage of products

C、distribution center

D、two main aspects of product distribution

2.Warehousing is important in that ______.

A、inventories build up before the goods are sold

B、the prices will go down

C、more goods are produced than can be consumed

D、the food has to be put on the market immediately

3.How many types of warehouses for storage are discussed in the passage?()

A、3

B、4

C、6

D、7

4.Where might one find meat and milk?()

A、Grain elevator

B、Cold-storage warehouse

C、Private warehouse

D、Bonded warehouse

5.What is NOT true of a distribution center?()

A、It is a relatively new type of warehouse

B、Product is replaced more quickly and costs are down

C、Some distribution centers are not built in the sane country as the factory

D、It builds up extensive inventories to minimize storage

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第11题
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Questions 6 to 10 are based on the following passage:

Researchers have established that when people are mentally engaged, biochemical changes occur in the brain that allow it to act more effectively in cognitive areas such as attention and memory. This is true regardless of age.

People will be alert and receptive if they are faced with information that gets them to think about things they are interested in. And someone with a history of doing more rather than less will go into old age more cognitively sound than someone who has not had an active mind.

Many experts are so convinced of the benefits of challenging the brain that they are putting the theory to work in their own lives. “The idea is not necessarily to learn to memorize enormous amounts of information,” says James Fozard, associate director of the National Institute on Again. “Most of us don't need that kindof skill. Such specific training is of less interest than being able to maintain mental alertness.” Fozard and others say they challenge their brains with different mental skill, both because they enjoy them and because they are sure that their range of activities will help the way their brains work.

Gene Cohen, acting director of the same institute, suggests that people in their old age should engage in mental and physical activities individually as well as in groups. Cohen says that we are frequently advised to keep physically active as we age, but older people need to keep mentally active as well. Those who do are more likely to maintain their intellectual abilities and to be generally happier and better adjusted. “The point is, you need to do both,” Cohen says. “Intellectual activity actually influences brain-cell health and size.”

6. People who are cognitively healthy are those _______.

A、who can remember large amounts of information

B、who are highly intelligent

C、whose minds are alert and receptive

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7. According to Fozards argument people can make their brains work more efficiently by _______.

A、constantly doing memory work

B、taking part in various mental activities

C、going through specific training

D、making frequent adjustments

8. The findings of James and other scientists in their work _________.

A、remain a theory to further proved

B、have been challenged by many other experts

C、have been generally accepted

D、are practiced by the researchers themselves

9. Older people are generally advised to ___________.

A、keep fit by going in for physical activities

B、keep mentally active by challenges through specific training

C、maintain mental alertness through specific training

D、maintain a balance between individual and group activities

10. What is the passage mainly about?

A、How biochemical changes occur in the human brain.

B、Why people should keep active not only physically but also mentally.

C、How intellectual activities influence brain-cell health

D、Why people should receive special mental training as they age.

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